The Journey
From founder to coach to AI pioneer
I started hustling at 17 — first as a musician in a rock band, then slinging tacos at 22. By the time I got my law degree, I already knew the courtroom wasn't going to be my only arena. Over the next five decades, I founded 40+ companies, took 3 public, and had 2 acquired.
Along the way, I became obsessed with understanding why some founders consistently made better decisions than others. Was it pattern recognition? Mental models? Or something else entirely?
Over the next five decades, I had the privilege of coaching over 10,000 founders. I noticed patterns emerging — certain decision frameworks worked consistently across industries, stages, and founder personalities. I codified these into a systematic approach.
But there was a problem: scaling one-on-one coaching was impossible. The founders who needed help most couldn't access it. That's when I realized AI could change everything.
The Founder Decision OS is the culmination of this journey. It combines five decades of entrepreneurial experience with cutting-edge AI to give every founder access to world-class decision-making frameworks.
Not as a replacement for human judgment, but as a tool to enhance it. To help you see patterns faster, avoid common pitfalls, and make decisions with confidence.